Clash Over Google Glass Shows Hurdles Facing Wearable Tech

New Research Reveals $12.8 Billion Sales Acceleration Technology Market

SAN FRANCISCO A tussle involving a woman wearing Google Glass in a San Francisco bar is just the latest incident to highlight growing tensions over the new wearable technology even before Google Inc. begins selling it to the public. Sarah Slocum, a 34-year-old technology blogger and social media consultant, said she was "verbally and physically assaulted" over the weekend by patrons of a bar in the Haight-Ashbury neighborhood. A man allegedly ripped the Glass off Slocum's face and ran out of the bar with it. She got the Glass back but says someone stole her purse and phone. Slocum put video footage of the incident that she filmed using Glass on YouTube. Several witnesses told KPIX-TV Channel 5 in San Francisco that bar patrons were excited to see how Glass works, but some became upset about the possibility of being recorded by the device and asked Slocum to remove it. A man who identified himself only as Brian said he was not surprised things got out of hand. "You know, the crowd at Molotov's is not a tech-oriented crowd for the most part," Brian said. "It's probably one of the more punk rock bars in the city. So you know, it's not really Google Glass country." That a bar in San Francisco is not Google Glass country shows just how tough it may be for Google to get the public to accept smartglasses the way it has accepted smartphones. "There is more visceral reaction to this technology than most, and part of that has to do with the fact that you are wearing it on your face," University of Washington law professor Ryan Calo said. Google Glass performs many of the same functions as smartphones: You can read and reply to emails and text messages, take photographs and film snippets of video. But the in-your-face nature of the technology has touched a nerve in a society growing increasingly concerned about the invasive nature of new technologies such as wearable gadgets and drones. Google has gone to great lengths to educate the public about Glass. It has extolled its benefits in media interviews, demonstrated the technology for lawmakers on Capitol Hill and put the technology in the hands of so-called Explorers, early testers who essentially act as "positive ambassadors" for Glass. cool training,0,7939144.story

New Research Reveals $12.8 Billion Sales Acceleration Technology Market Rapidly Emerging New Category Is 3X the Size of CRM Market in North America* SILICON SLOPES, UT--(Marketwired - Feb 28, 2014) - New research released today from, the global leader in cloud-based sales acceleration technologies and solutions, shows that North American companies spent $12.8 billion on sales acceleration technology last year. The 2014 Sales Acceleration Technology Market Size Study defines the total market size of the emerging sales acceleration category, which bridges the gap between established categories, such as marketing automation and customer relationship management (CRM). The study is the first of its kind to reveal how much companies are spending on technology in this category by type of rep, industry, geography, close rates and other key factors. "Major technology categories don't just spring up overnight," CEO David Elkington said. "They gain momentum over time as a diverse group of niche players converge around a common set of business objectives. We've seen this happen with marketing automation and CRM. Now we're seeing history repeat itself with sales acceleration technology, which includes innovations in sales communications, gamification, predictive analytics, data visualization, sales intelligence, contract, pricing and quoting tools, as well as many others." The study concluded that North American companies already spend $12.8 billion annually on sales acceleration technology -- equating to $2,280 annually per sales representative. The potential market size is even larger. The study estimates that North American businesses could spend as much as $6,790 annually per representative on sales acceleration technology by 2017 -- making the total addressable market in excess of $30 billion. The study's other key findings include: More than 1/3of sales leaders believe they should be spending more on salesacceleration technology. Insidesales teams spend more than outside sales teams on sales acceleration technologybut spend significantly less on sales compensation. Insidesales teams close deals 109 percent faster than outside sales teams, in partdue to the broader adoption of sales acceleration technologies. "The sales acceleration technology category encompasses a large collection of innovative technologies that do not fit neatly under the umbrella of marketing automation or CRM," Chief Marketing Officer Mick Hollison said. "By definition, this emerging category is devoted to accelerating sales -- enabling companies to turn their leads, prospects and opportunities into paying customers faster than ever before." CEO Elkington will present the study's findings during his keynote address at the 2014 Sales Acceleration Summit on March 13. You can register for the online summit here , and download study highlights at . see here