Case-Mate Introduces New Fashion Cases for the iPhone 5.

ATLANTA, Sept. 17, 2012 /PRNewswire/ -- Case-Mate[sup.], theinternational design company known for creating fashion-forwardaccessories that protect, style and enhance mobile technology, hasreleased its most exciting portfolio of cases yet for the new iPhone 5.These new cases feature luxurious elevated materials, fresh innovativedesigns, and revolutionary protection and functionality.(Photo: http://photos.prnewswire.com/prnh/20120917/NY75305)

(Logo: http://photos.prnewswire.com/prnh/20110112/NY28848LOGO)

The new designs in Case-Mate's iPhone 5 collection are heavily
influenced by the growing hyperculture trend, which incorporates prints
that integrate distinct styles from different cultures around the world.
"At Case-Mate, we have a diverse team of engineers and fashion
designers that work with artists and companies around the world to
design products that are as unique and stylish as they are innovative
and protective," said Case-Mate's CEO and Founder Shashi
Reddy. "The products we've designed for the iPhone 5 are
without a doubt the most fashionable and protective cases we have ever
released."
Case-Mate also recently launched its "Right Case. Right
Occasion." advertising campaign featuring celebrity trendsetters
Selena Gomez, Common and Fergie. These fashion icons are at the
forefront of the growing number of socially-connected millennial mobile
device owners looking for cases to express their unique and
ever-evolving sense of style at work, at play, and going out at
night.
WORK SMART - New Case-Mate iPhone 5 cases for making a professional,sophisticated fashion statement * Artistry Collection, $50: Introducing a fine line of sophisticated
materials that juxtapose natural materials - woods, shells, and leathers
- with forged metallics. An interior patterned-inlay adds greater
protection and finished feel throughout, while a sturdy two-piece
construction protects the front and back of the device. Artistry Woods,
the first line of cases in the Artistry Collection, are available in
exotic blackened ashwood, rosewood, and zebrawood are accented by a
handsome, brushed aluminum inlay. Artistry Woods will be for sale
exclusively in U.S. retail at Best Buy and other mobile device resellers
around the world.
* EKOCYCLE (TM) Collection, $35: Case-Mate has partnered with The
Coca-Cola Company (TM) to launch a new line of smartphone cases made
from recycled PET (Polyethylene Terephthalate). EKOCYCLE is a new
stand-alone lifestyle brand developed by musical artist and producer
will.i.am and The Coca-Cola Company, in collaboration with other iconic
brands, to inspire a movement to educate consumers about everyday
recycling. Molded from 100% recycled material, this case extends the
life of plastic beyond the landfill. Available in clear and platinum,
the Case-Mate EKOCYCLE collection will be for sale exclusively in U.S.
at Best Buy and on Case-Mate.com.
Other Case-Mate products available for the iPhone 5 that meet the
growing desire for professional, at-work wardrobes, include a form
refresh of the existing Signature, Brushed Aluminum, Tortoiseshell,
Barely There, and rPET Collections.
PLAY HARD - New Case-Mate products that bring active-wear-inspired
design and protection to your on-the-go lifestyle
* Tough Xtreme, $50: Triple-ply, soft-hard-soft construction
provides exceptional impact resistance with military grade protection
(MIL-SPEC Certified). An innovative front snap-on screen protector
protects the screen while enabling high capacitance. High-protection
does not compromise on style - vibrant textures and colors, smooth
contours and intricate design details combine in this durable case.
Available in black/charcoal grey, lipstick pink/flame red, emerald
green/chartreuse green, marine blue/winter aqua, and military
green/orange.
* Tough, $40: This new two-piece construction brings a hard exterior
together with a soft interior bumper to deliver excellent impact
resistance. The interior pattern adds increased protection and crafted
value. Available in black/black, marine blue/titanium grey, violet
purple/pool blue, emerald green/chartreuse green, and lipstick
pink/flame red.
As a fashion complement to active-wear ensembles, Case-Mate willalso refresh the color options of the existing POP! Collection,including POP! ID and POP! with Stand with a form redesign to fit thenew iPhone 5.STAND OUT - Newly Designed Case-Mate products that help you look
your best during a night on the town
* NEW Designer Prints, $35-$40: In addition to new colorful prints
from current designer partners Jessica Swift, iomoi, and Clairebella;
Case-Mate has added an assortment of original, hyperculture-inspired
designs. The print collection for the new iPhone 5 incorporates this
season's hottest trends - paisley, tweed and check, chevron and
diamonds, conversational prints, gentleman geometrics, and crafted
plaids.
* Glam, $40: The newly engineered two-piece design protects your
iPhone 5, and features a glitter-coated inlay, slim profile and
soft-interior liner that adds protection and crafted value. The
high-shine style combines an on-trend look for an attention grabbing
case that's ready for a night out. Available in lipstick pink,
silver, violet purple, champagne gold, flame red, and marine blue.
* Madison, $70: The Madison has returned with a handcrafted, high
quality look and feel - this case features Swarovski crystals, premium
quilted leather, and a brushed microfiber interior. Available in
black.
* Creatures, $30: New fun flirty case designs join the
Case-Mate Creatures family! These cases feature textured silicone
creating a firm grip and an innovative lay-flat design. Available in new
Peacock, Bubbles (monkey), Xing (panda), Waddler (penguin), Pinky
(flamingo), Grizzly (bear), Tigris (tiger), Ellie (Elephant,) and Leafy
(giraffe.)
* Personalized Cases, $40: Create your own custom case for the new
iPhone 5. Case-Mate's award-winning online case customization tool
has been updated to enable users to design cases for the iPhone 5 using
personal photos, logos, mascots and other imagery.
Case-Mate has also updated the designs and colors of several of its
popular existing cases for the social butterfly to fit the iPhone 5
including the Kayla Clutch and Colorways.
Pricing and Availability: Case-Mate's new iPhone 5 collection
of mobile and tablet accessories range from $30 to $300. All cases will
be available by the iPhone 5 release on September 21, and many are
available for purchase now at www.case-mate.com.

About Case-Mate: Case-Mate is the leader in design of
fashion-forward accessories for mobile technology and tablets. Since
2006, the company has helped consumers express their individual style
with products that protect, adorn and enhance their mobile devices.
Working with top designers from around the world and using cutting-edge
materials, Case-Mate's team of technology and design aficionados
have created an extensive repertoire of mobile and tablet cases right
for any style and every occasion. For more information, visit
http://www.case-mate.com.

Follow us on Twitter at @CaseMate and Like us on Facebook at
facebook.com/CaseMate.

SOURCE Case-Mate
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