An Open Source Miracle? by Angela Smythe

A function-wealthy and expert open-source platform, Magento is an Ecommerce solution which aims to supply on-line businesses and merchants with flexible and intuitive tools to manage the look, content and functionality of their retailers. Currently well-known with the net improvement community the cost-free Community edition has been downloaded more than a million occasions to date is Magento seriously the Ecommerce saviour that its been touted as?! The Superior
Magentos interface is intuitive and uncomplicated to use but accommodates far more complexity than numerous other Ecommerce options, providing customers additional scope when developing on the web retailers. It is definitely function rich more than one hundred capabilities are accessible covering every little thing from Advertising to Mobile Commerce and Customer Partnership Management (CRM). Some of Magentos most common tools involve:
Checkouts and Payments
Single web page Checkout - magento top links - UPS/XML. FedEx, USPS and DHL integrated real-time shipping prices
Flexible configuration for payment solutions authorise and charge or authorise and build invoice
Integrated with PayPal, Amazon Payments, and Google Checkout (Level two)
Offline payment procedures such as saved Credit Card functions, cheque and income order acceptance
Safe Socket Layer (SSL) help for orders
Checkout alternatives like Guest Checkout and Account Checkout
Taxation and shipping estimates offered in Shopping Cart
Saved shopping alternatives
Site Management
Single administration panel to manage multiple web sites and stores
A number of administration permissions accessible for method roles and users
Internet Solutions Advanced Programming Interface (API) for third-party integration
Totally customisable design templates
Content Management System (CMS) for data pages
Google web page optimisation for A/B and Multivariate Testing
Catalogue Management
Inventory management for backordered things and min/max quantities
Admin panel batch updates
Google Base integration
Virtual, downloadable and digital items
Client personalisation embroidery, monogramming, colour selections etc
RSS Feed availability
Definable Attributes for Buyer Sorting
And did we mention that the Community edition (appropriate for the majority of on the web UK corporations) is absolutely absolutely free to download and use?!
The Bad
The downside of such a feature-rich platform is its complexity. Magento is accessible as a default installation, but to definitely maximise the obtainable functions and transform their stores, businesses and merchants want to modify and individually tailor the platform. This calls for a higher level of coding skills, even for one thing as basic as adding new functionality, altering web page layouts or producing customised outcomes pages.
New users of the platform have also commented on the issues they have faced when creating database level modifications to solutions, because the schema for the database is not as properly documented as some of its other functions. Earlier versions of the platform have offered lengthy and complex processes for straightforward adjustments such as altering solution attributes and - - multiplying solution sorts.
The verdict...
Magento is a multi-featured Ecommerce and shopping cart option (which is free!) and has been nicely received in the net development neighborhood. It is a complicated platform, which is possibly not appropriate for novice developers, but it gives on-line retailers with the likelihood to transform their stores into intuitive, responsive and eye-catching corporations.