Africa: The New Hub Of Luxury Cars

Audi is top luxury car brand of 2013

Porsche boasts a brand new showroom in Victoria Island, one of Lagos' most chic neighbourhoods. The German carmaker's sales have jumped by nearly 40 percent the past two years in South Africa, where it has been present for decades. It has recently set up shop in Angola and Ghana as well as Nigeria, according to Christer Ekberg, Porsche's managing director for the Middle East and Africa. With 2,000 Porsche cars sold in sub-Saharan Africa in the first three quarters of this year, which the company described as a "promising" figure, the automaker is committed to expanding further across the continent. Local partners are being sought for dealerships in Cameroon, the Democratic Republic of Congo, Ethiopia, Gabon, Ivory Coast, Namibia, Senegal, Tanzania and Zambia. Full Article:

Luxury cars pack these pothole-ridden, poverty-stricken streets

And it isn't just SUVs. Despite the potholes that riddle Abidjan's streets, there are importers offering low-slung sports cars like Lamborghinis and Ferraris. A former rebel military leader turned security official, Issiaka Ouattara, known as Wattao, was recently seen on national television driving a Maserati. This brash display of luxury cars is an indication of the growing wealth in Africa despite increasing numbers living in extreme poverty. The African Development Bank put the size of the African middle class at 300 million in 2011. Full Article:

Audi becomes Indias first-ever luxury car manufacturer to have annual sales of 10000 units

Every single year Audi is creating history in India and getting deeply etched into the minds of Audi fans and enthusiasts. For us customer experience and customer loyalty is priceless and as a continuous commitment to enrich it, we will roll-out a gamut of initiatives including various after-sales programmes, which will be our main area of focus in 2014. We are resolute as we enter a new year that we will also make 2014 a landmark year for us in terms of new achievements and memorable highlights in enhancing customer delight, said Mr. Joe King, Head, Audi India. Audi continues to be the market leader in the luxury SUV segment in India with Audi Q3, Audi Q3 S Edition, Audi Q5 and Audi Q7. Full Article:

Audi India notched up 10,002 units in the last calendar year to become the first luxury car manufacturer in India to cross the 10,000 unit annual sales mark. Mercedes-Benz India took second place with 9,003 units sold in the same period (a 32 percent growth over 2012), which was also a record high for Indias first premium luxury car brand Despite the lack of any all-new model in 2013, Audi still managed to sail past its German rival with a record 11% growth in total sales. Its strategy of launching new variants, facelifts and special editions of existing models at competitive prices seems to have worked well with Indian luxury car buyers. 2013 was the Year of Offensive for Mercedes-Benz India which had a slew of big ticket launches like the all-new A-class, GL-class, and the thoroughly revised E-class.This gave Mercedes Benz considerable momentum to record the highest growth and lead the sales race for most of 2013 but it finally ended the year selling a 1,000 units short of Audi. By comparison, in 2012, Audi India sold 9,003 units, while BMW India and Mercedes Benz India sold 9,375 and 6,840 car respectively BMW India had held the top spot in the luxury car segment for four consecutive years until 2012. However, BMW has not released figures for 2013, so far. Full Article: