Absolute Digital Media Launch New Videos

Groundbreaking collaboration harnesses digital media for social change





The latest video from the team is an introduction to their services as well as a glimpse into the industry. In just a minute and a half the video explains the importance of reaching your target audience before your competitors find them and the different marketing channels that can be combined to achieve this. The unveiling of the video comes a month after the company completed their rebrand to Absolute Digital Media. Formerly SEO Positive, the decision to rebrand was made to reflect the wider range of services offered, including SEO, PPC, social media, content marketing and web design and build.







IFC Promotes Blake Callaway to Executive Vice President of Marketing and Digital Media





11, 2014, 11:32 AM EST By Greg Gilman TheWrap IFC has promoted Blake Callaway to executive vice president of marketing and digital media, the television network announced on Tuesday. Formerly senior vice president of marketing, Callaway will oversee all aspects of IFC's marketing efforts including consumer and industry campaigns, on-and-off-air creative, digital media, and integrated advertiser solutions in the newly created position. The New York-based executive reports to IFC's president and general manager, Jennifer Caserta. Also read: A IFC Now Officially Called IFC Before joining the network in 2011, Callaway served as the senior vice president of marketing, brand and strategy at Syfy.











ASPIRE plans to develop partnerships with multiple American universities in the future building on lessons learned from its pilot collaboration with UCLA. "We are delighted to work with ASPIRE to offer our undergraduates this powerful opportunity to use state-of-the-art media-making tools to engage pressing social challenges, both now and in their postgraduate careers," said Patricia A. Turner, dean and vice provost for undergraduate education at UCLA. The spring course will focus on the subject of commuting to UCLA, gleaning from disciplines including anthropology, urban planning, disability studies, communication studies and the performing arts to think through questions of mobility in Los Angeles.