Abrams Artists Names New Head Of Alternative Programming, Digital Media (exclusive)

He brings with him to Abrams reality TV clients, including the cast of Discovery's Gold Rush, the cast of National Geographic's Wicked Tuna and Brandi Glanville from Real Housewives of Beverly Hills. In the technology realm, Shankman's clients include lifestyle website Mr. Kate, online community I Am That Girl and social gifting startup Slingr. He will also package programming for online buyers. Shankman says he will place an increased emphasis on digital.







Digital ad spending set to soar 38%, driven by mobile Internet and 3G





"I strongly believe that by the end of this year, mobile Internet will reach more than 50 per cent of total mobile subscribers," he said. There are some 90 million mobile subscriptions at present. Jitirath Supornjirapat, a specialist on digital media at Omnicom Media Group Thailand and also a member of the DAAT committee, said the association had also witnessed a huge increase in spending via Facebook and online video adverts, and this would be a key trend for this year. Based on agency logs from 23 leading digital, creative and media agencies that have clients in 56 industries and segments, the DAAT predicts that the share of advertising spending via digital media will also increase this year, to 4.82 per cent from 3.56 per cent last year. The 23 agencies represent more than half of the country's digital media agencies. Supalurk Tangcharoensiri, digital director at Mec Global, a GroupM company, said that by volume, skincare preparations and motor vehicles would see the highest growth in digital advertising spending this year.