4.8m Asda Shoppers Set Christmas Record

This was view website a very tough December for retailers, with price-conscious customers leaving it later than ever before to buy presents and do their big Christmas food shop, Andy Clarke, Asdas chief executive and president, told The Telegraph. Despite the challenging market, Mr Clarke said that people visited its stores in record numbers just ahead of Christmas, with 4.8m customers shopping in Asda stores on December 23, the chains biggest trading day so far. Online shoppers made an increasing contribution, he said, with Asdas grocery website accounting for more than 5m of sales in one day on both December 21 and December 22. Sales through the companys mobile apps were up over 200pc on last year. Asda, part of the worlds largest retail chain, Walmart, is launching a price war this month against its main food retailing rivals by pledging to spend 50m to reduce the price of basic shopping items such as bread, meat and cereals. Related Articles





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Department stores are usually viewed as the "key place" for holiday gift buying, Niemira says. Discounters and dollar stores followed with strong sales. But business was softer than the prior week for apparel stores, Niemira says. Apparel retailers have been especially promotional throughout the holiday, says Niemira, because they came into the season with inventories "too high." Bill Martin, founder of retail traffic tracker ShopperTrak, says retail sales lifted in the final days leading up to Christmas after a "little lackluster" showing in December in the weeks right after Black Friday. "There was a little resurgence at the end on Dec. 22, Dec.





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