Today in Publix, a local grocery chain, I picked up a package of disposable underpads for my bed. I was drawn to the generic brand, not only because they were cheaper but because of the images on the package. Rather than showing frail, elderly people, they showed younger men and women, closer in age to me. In fact, the generic briefs showed a man in his late 20s-early 30s riding a bicycle. While this may not be much, it helps to show that incontinence is a condition that affects people of all ages. Perhaps that will help reduce the stigma associated with it.