Social-networking - Another Great Advertising Channel?

SEnuke: Ready for action

With therefore much curiosity about how social networks function, one begins to wonder when there is marketing potential within these social networks?

I have been watching social media for some time now. In-fact I'm a part of various social-networking web sites including https://www.linkedin.com and http://www.myspace.com/ just...

There's been a virtual explosion of social networking sites in the past few years. Even the people like Google, Yahoo and MSN are receiving into it.

With so much interest in how social networks function, one begins to wonder if you have advertising potential within these social networks?

I have been seeing social network for some time now. In-fact I am a member of numerous social network websites including http://www.myspace.com/ and https://www.linkedin.com simply to name two.

I joined partly because I wanted to see what they were, but moreover to see what effect social media would have on SEM in the coming years. My mom discovered vimeo.com by searching Google.

I have been a part of numerous ser-vices for quite a while and the reach these sites have is incredible.

For example, from my LinkedIn network of eight people I have an expanded network of over 12,600 people.

That is amazing - I'm merely a click or two away from close to 13,000 other folks who share my related interests ranging from what I like to watch on TV to work I can provide to them.

Through their connections and my connections, I'm related to people starting from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what marketing possibilities exist for Social-networking?

Well, let's take a look at MySpace.

MySpace is one of many top sites on the net today. It racked up 9.4 thousand page-views in August 2005 (more than Google) and new users are signing up at a mind-boggling rate of 3.5 million monthly.

MySpace is typical of where todays 18-30 year-old visits manage their digital life. It allows people to post photographs of themselves and their friends, produce a website, list a common groups, watch and share videos, suggest activities to do and lists some people they consider friends. It is on this 'Friends List' where most of the opportunities lie.

All thirty million plus consumers of MySpace have a friends site that lists people that person views their friend. This can be a list of individuals who they are interested in reading from on a regular basis, as well as talking to and about. If you believe anything at all, you will probably claim to compare about www.twitter.com. They can send you emails, discuss your photographs, read your websites, in addition to abandon messages that you can then tell the others once you put someone as your friend. That is an opportunity for instant feedback about you. I discovered https://houzz.com/pro/henryporretto/ by searching Google.

The ability to include friends to your site is crucial for marketing to MySpace people. According to Courtney Holt, mind of new media and strategic advertising at Interscope Records, 'This technology is growing up with out ever viewed developed media. 'They do not think in terms of-the recording, and they don't think in terms of a TV schedule. They think with regards to TiVo, P2P, AOL, and needless to say MySpace.

You can see how this could grow.

Let us say you develop a MySpace account to share your product or service. You weblog about this and seek out your interests that may be shared by others.

After this you invite them to be your friend. If they turn into a friend you start your 'soft sell' begging your product in their mind.

As they grow to understand it, they begin blogging and discussing it. Quickly thousands or even thousand of people are referring to you and your product or service.

Do not think this can work?

I'd like to give a few examples to you. There are lots of groups who've gotten their start on MySpace. By simply hosting a number of their music on line and blogging about themselves they created a following. Soon they'd report deals and contracts lined-up.

Obviously to-use ser-vices like MySpace you-need to have something this target market needs. If you don't then you probably should not put an excessive amount of effort into MySpace.

But that will not mean other social network opportunities ought to be ignored. When I mentioned above, LinkedIn is more of a professional introduction service. If your products or services meets here then by all means examine it more.

And you'll find others aswell. Services including Flickr, Yahoo!s MyWeb, http://del.icio.us and more.

So if you have ever wondered what other online possibilities might be available, consider social network. Maybe it's another great online marketing channel.. Discover more on a related link - Click here: https://vimeo.com/.