Social Media
SEnuke: Ready for action
With therefore much interest in how social networks function, one begins to wonder when there is advertising potential within these social networks?
I have been watching social networking for a while now. The truth is I am an associate of numerous social network internet sites including http://www.myspace.com/ and https://www.linkedin.com only...
There's been a virtual explosion of social network internet sites in the past few years. Even the people like Google, Yahoo and MSN are receiving into it.
With therefore much interest in how social networks function, one begins to wonder if there is marketing potential within these social networks?
I've been seeing social network for some time now. The truth is I'm a part of various social media sites including https://www.linkedin.com and http://www.myspace.com/ just to name two.
I joined partly because I wished to see what these were, but more to the point to see what influence social network would have on SEM in-the coming years.
I've been a part of various ser-vices for some time and the reach these sites have is incredible.
For example, from my LinkedIn network of eight people I've an expanded network of over 12,600 people.
That is amazing - I'm only a click or two away from close to 13,000 other folks who share my related interests ranging from what I like to watch o-n TV to work I could offer for them.
Through my connections and their connections, I am related to people starting from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what advertising possibilities exist for Social Network?
Well, let us have a look at MySpace. If you think you know anything at all, you will perhaps want to discover about benefits of asea.
MySpace is among the top sites on the net today. I-t racked up 9.4 billion page-views in August 2005 (more than Google) and new customers are signing up at-a mind-boggling rate of 3.5 million monthly.
MySpace is typical of where todays 18-30 year old would go to manage their electronic life. I-t allows people to post photos of themselves and their friends, create a blog, record their favorite artists, watch and share videos, suggest activities to do and lists some people they consider friends. It's on this 'Friends List' where the majority of the opportunities lay.
All forty million plus users of MySpace possess a friends site that lists people that person views their friend. This is a set of individuals who they are interested in reading from on a regular basis, as well as speaking with and about. They can send you messages, comment on your photographs, read your blogs, in addition to leave messages that you can then share with others once you put somebody as your friend. This really is the opportunity for immediate feedback about you.
The ability to add friends to your site is crucial for advertising to MySpace customers. To discover more, please view at: visit www.twitter.com/chrisbrummerdr?lang=en/. According to Courtney Holt, head of new media and strategic advertising at Interscope Records, 'This technology is growing up without having ever viewed programmed media. 'They do not think in terms of-the recording, and they don't think in terms of a TV schedule. They think in terms of TiVo, P2P, AOL, and obviously MySpace.
You can observe how this could grow.
Let's say you produce a MySpace account to share your service or product. You website about it and look for others that may share your interests. We discovered this month by searching newspapers.
You then ask them to be your friend. Once they become a friend you start your 'gentle offer' begging your solution to them.
As they grow to appreciate it, they start blogging and discussing it. Soon thousands or even thousand of people are talking about you and your product or service.
Do not think this will work?
I want to give you some situations. There are many companies who've gotten their start MySpace. If you think you know any thing, you will perhaps wish to check up about asea company. By just hosting some of their music o-nline and blogging about themselves they created a following. Soon they'd document deals and contracts prearranged.
Obviously to utilize ser-vices like MySpace you-need to have anything this marketplace needs. If you do not then you probably shouldn't put an excessive amount of energy in to MySpace.
But that will not mean other social network opportunities ought to be overlooked. As I mentioned above, Linked-in is more of a professional introduction service. If your products or services meets here then by all means examine it more.
And there are others also. Ser-vices such as Flickr, Yahoo!s MyWeb, http://del.icio.us and more.
When you have ever wondered what other online options may be available, con-sider social networking. It may be another great online-marketing channel..
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