Related In: Basic Marketing Mistakes

SEnuke: Ready for action

"> I'm using Linked-in to keep up with my professional connections and support them with introductions. For different interpretations, consider checking out: www.linkedin.com/. Because you're among the people I recommend, I wanted to ask you to gain access to my network o-n Linked-in.

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"> Basic membership is free, and it will take less than a minute to sign up and join my system. Https://Www.Linkedin.Com/Company/Swell Marketing Llc contains extra information about where to provide for this activity.

I have received more than 3-5 invitations such as this, worded almost exactly the same manner. The senders have served surprise...

Like me, have you ever received announcements like these?

"> I am using LinkedIn to maintain with my professional contacts and support them with introductions. Since you are one of the people I suggest, I wanted to invite you to access my system on Linked-in. In case people require to get extra resources on commercial linkedin.com/, we know of tons of online resources you should investigate.

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"> Basic account is free, and it will take less than a second to sign up and join my network.

I've received above 3-5 invitations similar to this, worded almost exactly the same manner. The senders have acted astonished and offended that I didn't leap to take advantage of this invitation.

Let us look at the problems within this request from a marketing point of view.

* The vast majority of the invitations I received were from people whose names I didn't recognize. Why would I want to be a part of their community? The invitation doesn't say who they're, who they have access to and how I would benefit from their network.

* What's Linked In, how can it work and what're the advantages of using it? No body has yet explained this clearly within their request. You can't expect that someone receiving this invitation knows what you are asking them to participate or how it'd be good for them. It'd be helpful to have a passage or two explaining how it works and mentioning a specific effect the individual behind the request loved from membership. It may be that people think that since 'basic membership is free,' the conventional recipient of this invitation may proceed and join. But even though it will not charge money, time would be taken by joining. You still need to 'sell' people on going for a free action, especially with respect to an activity or business that could be different to them.

* No body got some time to head off possible misconceptions or objections to the membership. As a non-member of Linked-in, I'm concerned that joining would open me up to lot of mail and calls in-which I would have no interest and that would waste my time. Again, you can't think that something free is thus enticing; you should imagine why someone could have doubts or dismiss the idea and handle these questions.

* Using a refined invitation that is almost exactly the same as everyone else's does not make a good impression. You had want to give your own personal stamp to it, even if the writing given by Linked In were successful, which it is not.

Apart from being irritated that they're apparently encouraging individuals to send announcements that make little sense, I have nothing against Linked In. Perhaps it is a helpful business. My position is that its members should use good sense and fundamental marketing axioms to encourage busy, skeptical individuals to give the opportunity to it..